Do you double – and triple! – check your print designs? How can you properly and effectively print with black ink in your design? Are you using QR codes?







In this podcast episode, Sam Carvalho speaks about 10 print design mistakes to avoid.







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In This Podcast









* No bleeds and margins







* Low resolution







* Wrong color profile







* Designed for poor readability







* Not considering the material color







* Not double (and triple) checking for mistakes







* You don’t really know how to use black







* Your letters are too thin







* You haven’t embedded your graphics and text







* Illogical social media promotions









No bleeds and margins







Bleed is the part of your design that extends outside of the print area, and margins are the inner edges of your print. Without bleed, a cutting error can result in exposed white space, which can hurt the look of an otherwise acceptable print.







A 3mm of bleed on all sides is usually good enough to avoid this.









Also, without set margins, you may end up putting important design elements (like text) way too close to a document’s edge, which may result in parts being cut out.

Sam Carvalho







Low resolution









If you’re finding that your images or graphics are coming out blurry when printed, it could be that the resolution or DPI is too low.

Sam Carvalho







For print materials, 300dpi is the usual standard.







For larger-scale prints, you can go as low as 150dpi.







The resolution goes hand in hand with the correct size.







Wrong color profile







Screens use RGB (red, green, and blue) light to render images. A vast rate of colors is possible, including colors that can’t be printed because they have the added factor of screen luminance.







Printers, on the other hand, use CMYK (cyan, magenta, yellow, and black) inks to render images. When you build your design in CMYK, you’re already previewing the colors that can be printed. This way, you have more control over the printed design.







Designed for poor readability